Farmers’ Market Nutrition Program Assessment
Measuring the effectiveness of nutrition education and outreach at NYC farmers’ markets
A healthy diet is associated with lower risk of chronic diseases such as hypertension, cardiovascular disease and cancer. Still, most adults in the U.S don’t eat the recommended amount of fruits and vegetables. To help change this, educators from Cornell Cooperative Extension of New York City provide nutrition education and outreach at local farmers’ markets. This project measures the effectiveness of these education and outreach efforts.
In collaboration with CCE staff, three undergraduates will administer surveys to shoppers and to market vendors. The aim are twofold: understanding if the education program influences shoppers’ knowledge of and confidence in selecting and preparing fresh produce as well as examining whether cooking demonstrations are associated with increased sales of the featured produce.
Topics: Education; Food and Agriculture; Health, Nutrition and Medicine
Rebecca Seguin, Division of Nutritional Sciences
College of Human Ecology
Karla Hanson, Master of Public Health Program; Department of Population Medicine and Diagnostic Sciences
College of Veterinary Medicine
- Community partner: Cornell Cooperative Extension of New York City
- Community partner: Stephanie Jilcott Pitts