Engaged Faculty Fellowship Program
Christina McDowell
About the Fellow
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Senior Lecturer, Marketing and Management Communication; School of Hotel Administration; SC Johnson College of Business
Cohort year(s)
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2020-21, Faculty Fellow in Engaged Learning
Topic(s):
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Access, Equity and Justice; Arts, Communication, Media and Design; Law, Government and Policy
2020-21 Project
Health-Related Business Communication Strategy for Hotel Managers
The COVID-19 crisis has introduced hotel managers and staff to a new set of challenges and responsibilities — ones that have an impact on public health, as well as the safety of hotel guests and employees. But what happens when compliance becomes an issue? What do hotel staff do if, in fact, the customer isn’t always right?
As a Faculty Fellow in Engaged Learning, Christina McDowell is designing a course where students will collaborate with hotel general managers to develop effective communication strategies for health-related emergencies. Through the course, students and partners will establish best practices for managing communication resources, learning about health-related regulations and policies within the local community and training employees to interact with customers. Students will also help craft a communication plan for a local hotel.
Engaged Faculty Fellowship Program
A yearlong cohort program in which faculty dive deep into the theory and practice of community-engaged learning and scholarship; meet monthly to discuss readings, and share projects and workshop challenges